Whipsmart Creative
About Us
We're always moving forward and creating brilliance out of thin air on a daily basis. We are a collective of seasoned vets with one mission in mind; super-serve our client with the very best creativity possible.
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SMART CLIENTS.
SMART COLLABORATION.
SMART CREATIVE.
The Team
The People of Whipsmart
Diana Lochridge
In 1990 Diana began her illustrious, award-winning career in advertising and promotion.
An incredible journey that has taken her from Production Assistant to Production Company Owner.
Diana began writing and producing promos in the wonderful world of cable television at
Comedy Central, HBO and VHI. In 2008 she was tapped by COURT TV to become a
key player in their rebrand to TRU TV. It was at TRU TV Diana realized her tru(e)
passion; to build, mentor and lead creative teams. And that is exactly what she has
done in the years since at various networks and production companies.
In 2016 Diana joined Definition 6 where she led the Entertainment division. Clients such
as Oxygen, Nat Geo, WeTV, Warner Media, TLC and many more turned to Diana and
her team for all aspects of production from ideation to completion. Her leadership,
expertise and creative vision drove the division to new heights and garnered numerous
industry awards.
In 2021 Diana decided it was time do her own thing and that’s when WhipSmart
Creative was born. Her full-service production company specializes in marketing and
promotion. Diana loves to dig deep, researching, studying, getting to really know the
needs of each and every client so WhipSmart can deliver the best and smartest
creative.
Diana loves to cook and has a new found fascination with her new air fryer.
She’s also an animal activist who loves spending time volunteering with her therapy dog
Dr. DayZee Dukes and her other rescue pup Gus.
Linda Danner
​Although she claims to be much younger Linda has been in the world of television production
for over 35 years. She began in local news and along the way has written, promoted and/or
produced a piece of content on just about any topic you can imagine. Go ahead try and find
something she hasn’t written about.
Her Emmy-award winning career highlights include promoting The Late Show With David
Letterman’s move to CBS. Same Dave, Better time, New Channel!
As VP/Creative director at VHI Linda spearheaded the promos behind the network’s biggest hits
including Behind the Music, and Pop-up Video along with the award-winning PSA campaign
Save The Music.
She then went on to agency life where she has worked with a wide variety of clients including,
AMC, ABC, LIFETIME, IFC, SPOTIFY, WE-TV and many more. Agency life also opened up the door
to the marketing world where she has honed her product-based writing/producing skills with
clients such as SAIA, IMC, BELGARD, AMDRO and PULTE.
Linda has a true passion for storytelling and believes the key to telling any great story is to
listen. She truly listens to what each and every client wants to say and then brings THEIR story
to life. When she’s not working, she can be found rooting for her beloved Philadelphia Eagles,
riding her Peloton, or sipping an IPA at her favorite local brewery.